Challenge
As a licensed, veteran-owned contractor competing in Phoenix's home-improvement market, ShadeMD needed a digital storefront that could explain five distinct product lines, establish trust fast in a category full of unlicensed competitors, and convert visitors into estimate requests.
Approach
- Built dedicated pages for each shade structure type — solid covers, lattice covers, combo systems, premium ceilings, and decorative panels — so homeowners can quickly find the right fit.
- Surfaced credibility signals up front: ROC contractor license, veteran-owned status, BBB A+ rating, and a 4.9/5 Google rating across 127 reviews.
- Streamlined the path from project gallery to a free-estimate request to reduce friction for Arizona homeowners evaluating shade options.
Delivery Highlights
- Five product-line pages (solid, lattice, combo, premium ceilings, decorative panels)
- Trust and licensing signals featured throughout (ROC #364533, veteran-owned, BBB A+)
- Project gallery and a low-friction free-estimate form
Outcomes
- A credibility-forward site built to convert Phoenix homeowners into booked estimates
- Clear differentiation between ShadeMD's five product lines for faster buying decisions
- A digital storefront that matches the quality of ShadeMD's in-house installation work